Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?
Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.
The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.
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With tens of millions of users (but probably not the purported 100 million), MySpace.com is a force to be reckoned with. Especially when you consider that MySpace apparently drives more traffic to online retailers than MSN Search, according to some recent Hitwise data.
But MySpace is hard for many of us adults to get our heads around. It just doesn’t seem logical: How does it hold the interest of so many young people with short attention spans, despite the fact that the design/usability is so atrocious, the Web page creation platform is so frustratingly restrictive, and it’s chock full of so many profiles that are obviously fake, spam, duplicated, or abandoned?
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Search Engine Strategies — Chicago, IL
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner
Filed under: Business Blogging RSS Marketing Seminars SEO
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Credit Demystified was designed to help visitors become credit savvy. Dedicated to providing simple answers to complicated credit questions, Credit Demystified provides free articles, workbooks, and links to home loan options. Built on behalf of Countrywide Home Loans, the site is designed to make the most of Web 2.0 opportunities, and like all Netconcepts’ websites it is search engine optimal.
[ database | client admin cms | SEO ]
Visit the site: Credit Demystified
Further reading: Credit Demystified Press Release
Filed under: B2C Business Blogging Portfolio SEO
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House of Travel is New Zealand’s largest independent chain of travel agents. Fully 20% of total sales are transacted online, so their website is a very important part of their business.
It was our vision that social media, blogging in particular, could play a pivotal role in House of Travel’s online marketing strategy. Happily, our enthusiasm for blogging for marketing was contagious and House of Travel enlisted Netconcepts’ help in their blog strategy and implementation.
The House of Travel blog provides insight on travel destinations through the sharing of personal experiences from House of Travel travel agents and associated staff. The blog is both entertaining and educational for would-be travellers. Most entries include photos. The blog has multiple authors, and is organized by staffers’ journeys, by destination, as well as by date. Multiple RSS feeds are available.
Charles Coxhead, Online Marketing Manager at House of Travel, states that the blog “started out very much as an experiment but quickly proved itself and we now consider it an integral part of our content and ecommerce strategy.”
[ database | client admin cms | SEO ]
Visit the site: House Of Travel Blog
Further reading: Case study, Testimonial, Computerworld Article
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- A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
- Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
- A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
- indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.
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The LePoidevin Rickinger Group is a full-service strategic marketing, advertising and public relations agency serving the business-to-business and business-to-consumer marketer. Our clients are leaders in the animal health, pet, mining, electric power distribution, agriculture, pest control, cleaning & sanitation, and flexible packaging industries. We offer senior-level account service and creative talent, and focus our efforts and services on solving marketing and communications challenges for our clients through sound strategic counsel and award-winning creative.
[ database | client admin cms | SEO ]
Visit the site: LePoidevin Rickinger Group
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Abny Santicola, Editor, FundRaising Success Advisor, calls on the expertise of Netconcepts’ Founder and President, Stephan Spencer last week at Direct Marketing Association’s (DMA) Annual Conference & Expo in San Francisco. Abny caught up with Spencer after his “Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM” conference session.
In this article, Spencer discusses how blogs can serve as great marketing tools for non-profit organizations as well. Spencer also shares his success with, humanitarian organization and personal blog of former President Jimmy Carter, The Carter Center.
Spencer closes with 5 insider-tips for making the most of a blog.
Read this entire article and learn key blog concepts to put your non-profit on the blogosphere map.
Filed under: Blogs Business Blogging Press
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