DMA Annual Conference — Atlanta, GA
Is something missing in your marketing mix? New channels are opening doors to the increasingly, tech-savvy consumer. RSS feeds and alerts, blogging, mobile communications and “mapping and monitoring” online conversations are among the newest marketing tools available.
- Understanding these new channels
- Leveraging them for customer retention and acquisition
- Building rapport with bloggers, and promote your products and company in the blogosphere
- Personalizing the content in the RSS Feed to each subscriber
- Tracking readership and response
- Advertising on blogs and within RSS feeds
- Podcasting (think: on-demand Internet pirate radio)
- Distribution channels (RSS search engines, directories, Web-based aggregators, RSS news reader software)
- Not just for bloggers and news sites — e-tailers embrace RSS as a channel
Moderators:
Stephan Spencer, Founder & President, Netconcepts
Marc Tramonte, Director of Integrated Marketing, Microsoft Corporation
Panelists:
Royal Farros, Chairman and CEO, MessageCast
Gard Gibson, Account Group Director,VML Inc.
Mark Goldstein, CEO, Loyalty Lab Inc.
Mark Grindeland, Co-founder, m-Qube
Dana Vandenheuvel, Director of Business Development, Pheedo
Debbie Weil, President, WordBiz
Filed under: Business Blogging RSS Marketing Seminars Web Marketing
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word: 
Shop.org Annual Summit — Las Vegas, NV
See the results of actual trials and implementations of alternative marketing techniques used to drive online sales. Learn how online retailers eHobbies.com, Ice.com, and Steve Spangler Science have utilized alternative marketing tactics such as blogs and RSS feeds to expand their marketing reach and build customer loyalty. Panelists will share tips on executing a successful campaign, implementation costs, and how to measure the impact of these new marketing tactics. A must-attend session for retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM. Retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM must attend this session.
Moderator:
Stephan Spencer, President, Netconcepts
Speakers:
Pinny Gniwisch, EVP Marketing, Ice.com
Seth Greenberg, CEO, eHobbies
Steve Spangler, SteveSpanglerScience.com
Filed under: Business Blogging Ecommerce RSS Marketing Seminars Web Marketing
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Search Engine Strategies — San Jose, CA
This session explores how search engines are dealing with blog and webfeed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.
Filed under: Business Blogging RSS Marketing Seminars SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
The major search engines - Google, in particular - seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because …
Continue reading »
Filed under: Articles Business Blogging RSS Marketing SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Frost and Sullivan: Sales and Marketing East — Boston
Blogs can be an immensely powerful marketing tool in the right hands, establishing the blogger as a widely-read, oft-quoted, trusted authority in their field of interest. Blogs can also wreck havoc on reputations (just ask Kryptonite) and careers (remember Dan Rather and “Rathergate”?). Welcome to the new, conversational Internet. It’s time to join the “blogosphere” - hopefully before your competitors do!”
- Successful applications of blog and webfeed (RSS) technology
- How blogs and RSS can and should fit into your marketing plan
- Best practices to emulate, pitfalls to avoid
- Case Studies and Examples: Lessons Learned
Filed under: Business Blogging RSS Marketing Seminars Web Marketing
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI
Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.
Search engine marketing
- Make your site “search engine friendly”
- Explore “Pay-per-click” search advertising
- Analyze benchmarking, competitive intelligence and ROI
- Identify trends in contextual, behavioral and local advertising
Create a buzz - viral marketing
- Explore blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Discover the “sneezers” who will spread your viral message
Filed under: Business Blogging RSS Marketing Seminars Web Marketing
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
