In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.

Steve states, “I found a couple Web sites [that I liked] and they said “Netconcepts” on the bottom. So I contracted [the company] to redesign the Web site. I wanted to find somebody that wasn’t in my industry, to not get the same old stuff. I liked what [the Netconcepts LLC founder Stephan Spencer] was saying about showing people you’re the expert in that field by what you write. I found out how important it was to have more content, like our experiment library. People started visiting.”

Read entire Wall Street Journal article here.

Read more in-depth about how good blog content can boost organic search in this article from Inc.com here.

Stephan comments on the latest SEO Title Tag Plugin release and the effectiveness of blog optimization to improve search results. Watch this intriguing interview below.

Stephan and Lee discuss the importance of not “bluffing” in your multichannel marketing; consumers will see right through your transparency. Establishing trust and “practicing what you preach” with your constituents is the best, best practice. Watch this intriguing interview below.

In this article, Spencer discusses how blogs can serve as great marketing tools for non-profit organizations as well. Spencer also shares his success with, humanitarian organization and personal blog of former President Jimmy Carter, The Carter Center.

Spencer closes with 5 insider-tips for making the most of a blog.

Read this entire article and learn key blog concepts to put your non-profit on the blogosphere map.

Moore discusses how companies have had remarkable success in the competitive New Zealand export market. How are companies succeeding in this market? What or, perhaps more importantly, who should companies turn to in order to fuel their global success.

Netconcepts’ Chief Executive Officer, Nigel Varcoe shares his success story as a major player in the United States SEO market. “We are well aware there are large companies waiting in the wings who would be more than happy to take business from us. Many of those companies are well resourced so we have to punch above our weight and constantly be on the ball so as not to be beaten by the opposition.” says Varcoe.

Read this entire article and more about how NZ companies are competing in the Global market, marketing tactics that work, and more.

Parry turns to Founder and President of Netconcepts, Stephan Spencer for best practice advice on the blogosphere. Spencer contributes 5 Tips for Beginning Bloggers. These tips include:

1. Starting your blogging experience with an internal blog posted on a company intranet rather than initially sharing on the World Wide Web.

2. Choose an appropriate Domain name that you will be happy with, now and in the future. It is important to establish your presence on the Web and secure your tenure.

3. Use an easily customized and scaleable blog content management system (CMS). You will inevitably need to make changes and additions. Choose a CMS you will be able to maintain.

4. Remember to post frequently. Continual postings with build your reputation in the Blogosphere. This may even mean keeping a tight schedule of which days you will post.

5. Establish a report with your peers in the Blogosphere. Communicate with them, run in their circles, and comment on their sites. Keeping up relations is a great way to build your “Street Cred.”

Read this entire article and learn additional Blogosphere best practices and saving grace suggestions from Parry.

In an article for Inc magazine, he says:

“Technorati can point to different features it has that Google doesn’t, but that’s only for now. Technorati’s best bet is to try to get acquired. It needs to stop worrying about search technology and take the head start it has in creating online communities and leverage it. Bloggers come to Technorati for more than just searching. Building on that community will make Technorati more than just another search engine. Anything it can roll out that makes it harder for people to switch will make it a sweeter acquisition target.

Publishers should add their feeds to their My Yahoo page, and use a service like Pingomatic to ping Yahoo when the feed gets updated. Also, Spencer favors full-text feeds over partial-text ones: “Give me more than a few sentences. I want more so I can read it on the plane.”

When possible, publishers should let users personalize the content they can receive via feeds, and to have the option to subscribe anonymously. From the technical side, Spencer recommended using permanent 301 redirects instead of temporary 302s for RSS.

“When done well, a blog can help establish a reputation for thought leadership and provides a human face for your customers,” he said. “People like doing business with people, not companies.”

“Good blogs are straight from the hip. If they seem sanitised you get clobbered in the blogosphere,” Stephan Spencer said.

He also said that a blog can improve your search engine rankings.