Business-Blogging and Articles and RSS-Marketing and SEO

Making Blogging and RSS Pay Off

May 22nd, 2007

by Stephan Spencer

Originally published in Catalog Success

In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a site’s worth on its inbound links. Translation: No links = no rankings.

Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So you’ll earn links as a blog that you wouldn’t normally earn otherwise.

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SEO, Blogs and RSS Feeds: A Magical Combination

August 2nd, 2005

by Stephan Spencer

Originally published in DM News

The major search engines - Google, in particular - seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because …

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