Articles

Personalized, Universal and Optimized

July 18th, 2007

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Originally published in ClickZ

In this article from ClickZ, P.J. Fusco comments on the words “Personalized Search” and how they relate to “Universal Search.” P.J. writes a powerful message by saying, “With an ever-evolving pattern of relevant search results, the long-standing futurist mantra has changed. It’s no longer enough to think locally and act globally.” Find out more about how you can stay on top of personalized search for your company. Click here to read the article.

Deconstructing Grouped Google Results

July 5th, 2007

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Originally published in Search Engine Land

Last month Stephan Spencer, Founder and President of NetConcepts, spoke at the “Give It Up” panel at SMX Advanced, where panelists shared some of their best-kept secrets. For those of you who didn’t attend, there was a 30 day moratorium on blogging/writing about the session. Today marks the end of that embargo period, so be sure to read Stephan’s article and get an inside look on how to deconstruct grouped Google results.

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Domaining and Subdomaining in the Local Space – Part 2

July 2nd, 2007

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Originally published in Search Engine Land

In Part One of Domaining and Subdomaining in the Local Space, Chris Smith, lead GravityStream strategist for Netconcepts, delved deep into the difference between domaining and subdomaining, and focused his expert attention on the benefits and drawbacks to the practice of subdomaining.

For the conclusion of this two-part article, Chris writes about how “Domaining has been growing up as an industry, and is now focusing on designing sites for SEO and with real content for good usability.”

From traffic and profitability to local space, read about domaining here so you can make a better assessment if this practice is good for your business.

SEO in the World of Web 2.0

July 1st, 2007

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Originally published in Catalog Success

Wouldnâ??t it be great if all the whiz-bang Web 2.0 interactive elements like Asynchronous JavaScript and XML (AJAX), widgets, Flash, RSS feeds, podcasts, video blogs and so forth were all search engine optimized?

Unfortunately, thatâ??s not the case. In fact, many of these technologies are inherently unfriendly to search engine spiders. So, if you intend to harness Web 2.0 technologies for increased conversion, improved usability and greater customer engagement, youâ??d better read on or youâ??ll end up missing the boat when it comes to better search engine rankings.

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For Your Reviews

June 20th, 2007

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Originally published in ClickZ

As an online retailer, you are probably already aware of the power behind product reviews. In this article, Patricia Fusco, lead strategist for Netconcepts, launches the discussion by explaining the difference between ethical and “artificial” product reviews. Having a clear understanding of what a “good” product review entails, allows you to strengthen a product page’s development in order for it to be good for search and great for users.

Read this article about product reviews here, and learn how to take control over your product sales through review management and product level search engine optimization.

SEO: Metrics That Matter

June 17th, 2007

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Originally published in Practical eCommerce

“Out with the old, in with the new,” Stephan Spencer, Founder and President of Netconcepts writes in this article about SEO trends. Learn what website metrics to measure, and what to forget about, as Stephan gives us his insight on the hot topics in the world of search engine optimization.

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SEO Report Card: Change Home Page Links

June 12th, 2007

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Originally published in Practical eCommerce

This month’s selectee, Millcraftfurniture.com, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIVA Merchant-powered ecommerce site. Its rankings are in the doldrums. The store does not appear in the first 100 listings in Google for critical terms “Adirondack chairs” and “Adirondack chair.” This site is buried deep in Google’s results for many other key terms, such as “outdoor furniture,” “patio furniture,” “garden furniture,” “porch swing” and “bench swing.” Millcraftfurniture.com does rank No. 2 for both “poly furniture” and “poly outdoor furniture,” but these two terms get little to no search activity, according to Yahoo! (specifically, the Overture Keyword Selector tool at Inventory.overture.com).

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The Duplicate Content Debate

June 6th, 2007

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Originally published in ClickZ

One of the hot topics in SEO is the debate over duplicate content. Many retail websites might carry the same products across multiple domains; news-related websites and articles might be found in multiple places all across the web. Lead strategist for Netconcepts, Patricia Fusco responds to the issue of duplicate content by saying, “This challenges search engine algorithms to be smarter and faster when presenting users with definitive, relevant search results — usually the original content source.”

Whether you are already aware that you have duplicate content across several domains or not, duplicate content could be a cause for concern from an organic search and a search engine spider perspective.

Read “The Duplicate Content Debate” here and find out whether or not you should address this issue for your own sites.

Critique Part Three: Search Engine Optimization

June 4th, 2007

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Originally published in Practical eCommerce

In this article, Netconcepts Founder and President, Stephan Spencer, contributes his critique of a snowboarding business called Daddiesboardshop.com, in order to flesh out opportunities for search engine optimization. Stephan gives technical examples as he writes about URL rewriting, page duplication, link building, pull-down menus and domain hosting to address major fixes that would help improve Daddiesboardshop.com’s overall search engine visibility.

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A Call to Standardize Local Search Listings

June 4th, 2007

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Originally published in Search Engine Land

With the competition so rampant among the search engines and online directories, sometimes the opportunity to work with one another–in order to make things better for users–gets lost in the shuffle. Enter Chris Smith, lead GravityStream strategist for Netconcepts, who writes this article in order to shed light on a larger issue that is undoubtedly causing problems for small businesses in local listings.

Chris writes that, “It’s really time for the local search and info directory industry to do something simple that would reduce time and expenses for local businesses while improving information reliability and availability for consumers.”

Read more about this issue here, and learn how a few, simple standardized formats would benefit both local search listings and small businesses.