Articles

Killer Content

July 1st, 2005

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Originally published in Unlimited

In real estate, itâ??s “location, location, location”. In web marketing, itâ??s “content, content, content”. Your web content is the single most important factor for your website’s success

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Problems with Google Sitemaps

June 13th, 2005

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Originally published in DM News

Google’s new Google Sitemaps service, a free inclusion service, is a step in the right direction, but there are two quite major problems with Google’s approach.

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Blogging for Dollars

June 1st, 2005

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Originally published in Multichannel Merchant

Blogging is one of the hottest trends on the web. A new blog is created every 5.8 seconds but, curiously, catalogers and retailers are notably absent from the “blogosphere” — the online blogging world. By lagging behind on this new trend, they’re missing a key opportunity to actively participate in the global online conversation that’s now happening without them.

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Thought Leaders on Marketing Blogs – Part 2

May 24th, 2005

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Originally published in MarketingProfs

Experts reveal their top most effective blogging tactics and talk about what business bloggers must do to be an accepted member of the blogosphere.

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Thought Leaders on Marketing Blogs – Part 1

May 17th, 2005

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Originally published in MarketingProfs

How do you make a solid business case for blogging for marketing? What about managing upper management’s expectations on the outcome? Should you hire a professional blogger to write your company blog?

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Spam-free Search

May 1st, 2005

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Originally published in Multichannel Merchant

It’s critical that you as a legitimate marketer dissociate yourself from the rising tide of spam – not just in the inbox but in the search engines as well.

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Thought leaders discuss search engine optimization – Part 2

April 5th, 2005

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Originally published in MarketingProfs

Where is SEO heading? What are the trends and new opportunities? And what are the real issues facing the industry?
A panel of 12 experts predict…

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Thought Leaders discuss Search Engine Optimization – Part 1

April 5th, 2005

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Originally published in MarketingProfs

The competition is heating up as companies awaken to a universe of marketing opportunities – providing their customers can find them, that is!

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Move over Blogs: Here come Podcasts

March 22nd, 2005

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Originally published in MarketingProfs

Think what audio books on tape did for the road warriorâ??turning our cars and airplane seats into mobile universities. Podcasting has the same capacity to change the way we learn and take in new information.

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How does MSN Search stack up to Google and Yahoo!

February 8th, 2005

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Originally published in MarketingProfs

With Microsoft throwing its hat into the ring alongside Google and Yahoo!, consumers as well as search marketers have more choices. This side-by-side comparison of the top three search engines looks at essential stats, tolerance levels for “worst practices” and more…

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