Articles

SEO Report Card: Golfgods.com

April 1st, 2006

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Originally published in Practical Ecommerce

Golf equipment seller Golfgods.com was undergoing a site revamp â?? with numerous SEO and usability improvements, along with a shift in ecommerce platforms. Jason Mischel, President of Golfgods.com explains: â??We currently receive about 5,000 – 6,000 unique visitors per day to our site but much of it is of very poor quality because of the search-engine-optimization tactics employed by the previous regime.

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Making the Most out of Google as a Research Tool (Part 2 of 2)

March 7th, 2006

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Originally published in MarketingProfs

In Part 1 of this article, we discovered some great free services courtesy of search engine powerhouse Google. Now, in this second and final installment, we’ll dig into a dozen more Google services and tools. But, first, let’s look at what’s changed with Google over the past several months. First off, and happily, Gmail accounts are no longer by invitation only. You can sign up for a free email account, with over a gigabyte of storage space, at http://gmail.google.com. And POP mail is supported now too, not just Web mail.

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SEO: Weaving a Web of Links

March 1st, 2006

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Originally published in Practical Ecommerce

Links are the currency of the web. Not only do their drive traffic in their own right, but they also are essential to high search engine rankings. Without good inbound links to your web site, your search engine optimization (SEO) efforts won’t get off the ground.

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SEO Report Card: StayLeaner.com

March 1st, 2006

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Originally published in Practical Ecommerce

Stayleaner.com, the ecommerce site for J & J Health Foods, sells vitamins, herbs and supplements for sports nutrition and body building. Fred Evaristo of J & J Health Foods states: “I rely heavily on pay-per-click advertising as I can’t get ranked in the natural searches no matter what I do.” We feel your pain, Fred! Let’s see if we can’t help Fred and his team…

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Making the Most out of Google as a Research Tool (Part 1 of 2)

February 28th, 2006

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Originally published in MarketingProfs

It’s amazing how much new stuff Google has come up with since 2004, when my article series “Unlocking Google’s Hidden Potential as a Research Tool” appeared here. If you’re feeling like you just can’t keep up with those ubergeeks at the Googleplex, you’re not alone. This two-part article series should do the job of bringing you up to speed on Google’s latest-and-greatest inventions and innovations.

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Optimize your HTML for Search Engines

February 1st, 2006

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Originally published in Practical Ecommerce

SEO can be broken into two distinct areas: “on-page” factors and “off-page” factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image “alt” attributes, etc.

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SEO Report Card: DiscountFlies.com

February 1st, 2006

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Originally published in Practical Ecommerce

DiscountFlies.com has really missed the boat (yes, the pun was intended) when it comes to search engine traffic. They do not show up in the first 100 results in Google or Yahoo! when searching for the popular search term fly-fishing or for the more targeted term fishing flies. But all is not lost. With some concerted effort, DiscountFlies.com should be able to turn things around.

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Search Engine Optimization: Avoid Complex URLs

January 1st, 2006

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Originally published in Practical Ecommerce

Not only are overly complex URLs unfriendly to users who might copy the URL and paste it in an email to a friend, or add a link on their own website to that particular page deep within your site, they are also unfriendly to the search engine spiders because they are a tip-off that the page is dynamically generated and could lead to what is called a spider trap.

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SEO Report Card: BalancedLifeProducts.com

January 1st, 2006

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Originally published in Practical Ecommerce

BalancedLifeProducts.com is a small ecommerce site, based in Madison, Wisconsin, that sells meditation and massage products such as yoga mats, meditation cushions, and reiki timers. The site doesn’t fare well in the search engines in the natural (unpaid) search results, so they have been relying on Google AdWords to fill in the gaps. It wasn’t hard to see why their rankings in natural search traffic were so low. After a quick health check-up of their level of search engine optimization, I made the following diagnosis…

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Search Engine Optimization: Writing Effectively

December 1st, 2005

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Originally published in Practical Ecommerce

In order to achieve maximum search engine visibility, you need to think a bit like a search engine when writing the copy for your website.

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