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Contrary to popular belief, there is more to increasing a website’s visibility in search engines than just sprinkling a handful of keywords on it. The way a site is designed and built has a major impact on whether search engine spiders are even able to access the content. Don’t assume that every programmer or web designer will know how to build a website that is balanced for the target market - and for the major search engines alike.

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Search engine spammers never prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty. Consequences can include ranking penalties, removal of the site’s “voting” power (i.e., ability to pass PageRank), incomplete indexation (i.e., a partial site ban), or, worst of all, getting “graybarred” (i.e., a total site ban, when the PageRank meter in the Google Toolbar is grayed out). You can’t exactly just pick up the phone and give Sergey or Larry a call with a “Mea Culpa” and then everything magically comes right again. It could take years for a business to recover from a site ban.

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In this continuation of ten useful tips about optimizing your blog for search engines, we look at the five remaining tips, including: sticky posts, heading tags, anchor text and more.

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With over 75,000 new blogs created every single day, and tens of millions of blogs already in the blogosphere, it’s not a given that you’ll get found by your target audience and develop a loyal following of readers. What can you do to pull in the crowds and to rise in the rankings? Read on and I’ll share my secrets…

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AirTroductions (www.airtroductions.com) is an ecommerce-enabled matchmaking service for road warriors (currently over 11,000 of them) who are looking for someone interesting to sit next to on their next trip. It could be for companionship, a date, business networking, or just shared cab fare. What a great business idea! And they’ve got a solid website to back it up.

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Optimizing the content of a website containing dozens, or hundreds, and certainly thousands of pages may seem daunting. It doesn’t have to be. It just requires a “SMART” plan of attack and commitment to see that plan through.

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If you use Google regularly, following this guide will save you time and frustration and help you find the right result, quicker.

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Last month I discussed links and their importance in search engine optimization. Now let’s get acquainted with some powerful tools to aide us in our link building efforts. Yahoo! Site Explorer (http://siteexplorer.search.yahoo.com) offers a quick way to review competitors’ and your own inbound links. PageRank Search is…

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Golf equipment seller Golfgods.com was undergoing a site revamp – with numerous SEO and usability improvements, along with a shift in ecommerce platforms. Jason Mischel, President of Golfgods.com explains: “We currently receive about 5,000 - 6,000 unique visitors per day to our site but much of it is of very poor quality because of the search-engine-optimization tactics employed by the previous regime.

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In Part 1 of this article, we discovered some great free services courtesy of search engine powerhouse Google. Now, in this second and final installment, we’ll dig into a dozen more Google services and tools. But, first, let’s look at what’s changed with Google over the past several months. First off, and happily, Gmail accounts are no longer by invitation only. You can sign up for a free email account, with over a gigabyte of storage space, at http://gmail.google.com. And POP mail is supported now too, not just Web mail.

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