Articles

SEO Best Practices: 20 Questions

January 17th, 2007

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Originally published in ClickZ

How can you tell if your site adheres to SEO best practices? Lead Strategist with Netconcepts, PJ Fusco says you start by answering these 20 questions honestly. In an article for ClickZ, she starts out by asking if the keywords you are targeting relevant to your site content. After all, SEO best practice is all about embracing such essential elements like ensuring identical content is visible to both users and search engine spiders, and more. And when you’re done with answering those 20 questions, Pat goes on to adviseâ?¦

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Resolve to Produce Great Content

January 3rd, 2007

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Originally published in ClickZ

The best thing you can do to grow your search engine referrals this year is focus on producing great content says PJ Fusco, lead strategist with Netconcepts in this article for Click Z. After all “content is king” and it’s all about crowning that king by speaking to your audience in a language that appeals to them. And Pat advises that when writing articles for the web, short stories are better than novels.

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SEO Report Card: FreshPair.com

January 2nd, 2007

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Originally published in Practical Ecommerce

This month, letâ??s sneak a peek at FreshPair (www.freshpair.com), an underwear etailer, and a small sampling of its backlinks. We will discover thier secret for recieving high search engine rankings for such sought after trophy terms as “panties,” “bras,” and “underwear.” However, its possible, their secrets are better kept in the top drawer.

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Marketing on MySpace

January 2nd, 2007

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Originally published in MarketingProfs

With tens of millions of users (but probably not the purported 100 million), MySpace.com is a force to be reckoned with. Especially when you consider that MySpace apparently drives more traffic to online retailers than MSN Search, according to some recent Hitwise data.

But MySpace is hard for many of us adults to get our heads around. It just doesn’t seem logical: How does it hold the interest of so many young people with short attention spans, despite the fact that the design/usability is so atrocious, the Web page creation platform is so frustratingly restrictive, and it’s chock full of so many profiles that are obviously fake, spam, duplicated, or abandoned?

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Beneath the Surface of Search

January 1st, 2007

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Originally published in Multichannel Merchant

Itâ??s 2007 already. If you are like most merchants, youâ??ve followed the advice of your NSO firm and completed some basic site optimization projects. You routinely spot check your Google indexation, and your rankings on 100 or so â??trophyâ?? keywords to show your executive team. And a look at your web analytics shows your natural search channel sales growing. So whatâ??s wrong with this picture?
Let the Long Tail of natural search and KPI metrics strengthen your website through best practice SEO.

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SEO: To Buy Links, or Not to Buy Links?

January 1st, 2007

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Originally published in Practical Ecommerce

If Google engineer Matt Cutts had his druthers, buying links would become an extinct SEO practice.

Cutts has addressed the topic of link-buying on a number of occasions on his blog (Mattcutts.com/blog) and in blog comments elsewhere. He’s admonished webmasters who buy links for PageRank and encouraged webmasters instead to buy only links that have been “nofollowed” — in other words, where the rel=nofollow attribute has been added to the link so that the search engines do not count that link as a vote. He has stated in no uncertain terms that Google considers “buying text links for PageRank purposes to be outside our quality guidelines.”

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Site architecture and SEO

December 20th, 2006

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Originally published in ClickZ

You have to crawl before you can run says P J Fusco, lead strategist with Netconcepts who highlights that before creating keyword-targeted content, you must make that additional content manageable. “Before we can direct the search engine spiders toward prominent content, we must have the ability to create natural hierarchy for page content,” she says. PJ goes on to highlight inhibitors and disrupters to this natural flow in this article for ClickZ.

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Own Your Own Catchphrases in The Engines

December 6th, 2006

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Originally published in ClickZ

P J Fusco’s unscientific survey shows marketers are still missing the boat on PPC. Selecting only jingles and buzzwords that didn’t include brand names, she decided to see if the big names were putting their money where their mouth is when it comes to the Web. And the results were surprising, says Netconcepts’ PJ Fusco in this article for ClickZ.

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Search’s Long Tail and SEO

November 22nd, 2006

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Originally published in ClickZ

The long tail isn’t a threat to branded search, but a well rounded unbranded complement to natural search engine referrals. However, it’s much easier said than done says PJ Fusco, lead strategist with Netconcepts in this article for ClickZ – unless, of course, the site’s content management structure or e-commerce platform has been built on a blog-like publishing system. Many corporate and e-commerce sites are the antithesis of blogs, she goes on to sayâ?¦

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The Tail that Wags the Web

November 8th, 2006

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Originally published in ClickZ

Lead strategist for Netconcepts, P J Fusco writes in an article for ClickZ, that the “Long Tail” principle works contrary to how most online brands prioritize their search engine marketing (SEM) strategies. While online retailers tend to optimize their sites for the 20 most popular keywords and keyword phrases that drive the most traffic, they would also do well to target the millions of unbranded niche phrases at the shallow end to complement those high-traffic branded search referrals. PJ goes on to say…