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Lead Strategist with Netconcepts, PJ Fusco states that SEO can be summed into a 4-step process: “set some ground rules; get your site right; post some great content; and earn inbound links.” Master these tactics and you are well on your way to building a better site and getting found…

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New sites are always at a disadvantage when it comes to ranking well in Google, particularly when the domain name is new, too. This phenomenon, known by some as the “Google Sandbox” and by others as the “TrustBox,” is not a myth. It is very real and very much an issue for the subject of this issue’s SEO Report Card - the fair trade supporting merchant “Two Hands Worldshop.”

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P J Fusco, lead strategist with Netconcepts highlights canonicalization, “the process of converting data that has more than one possible representation into a ’standardized’ canonical representation.” Easy, right?

To put this into an clearer context, canonicalization is the process that search engines take to choose the cleanest URLs to display in the SERPs.

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In Google, Wikipedia is everywhere. Pretty much anything you type into Google seems to result in a Wikipedia entry being returned as a top-10 result. Wikipedia’s status in the search engines as an “authority site” is undisputed. Those lucky, well-connected, skillful or famous enough to be cited enjoyed the benefits of Wikipedia’s unique “golden link effect.” Then a new policy instituted in January changed all that. As a countermeasure to thwart spammers competing in an SEO contest, all external links within Wikipedia were “nofollowed.” This effectively cut off the outward flow of “link juice” (PageRank) to websites referenced in Wikipedia…

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This website critique was conducted by David Fry and Stephan Spencer. David Fry focused on the site’s content and functionality while Stephan Spencer, Founder and President of Netconcepts, tested Jegs.com’s search capabilities.

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Can SERPs predict the outcome of Super Bowl XLI? Lead Strategist with Netconcepts, PJ Fusco keeps score as three major search engines tell all.

Looking only at indexation, back-links, result snippets, on-page content references, and engine popularity, MSN, Yahoo and Google are put to the ultimate Nostradamus Super Bowl test. Will Yahoo and Google level the playing field or will MSN come up with a flea-flicker at the last second?

Who will emerge triumphant in this battle of the Super Bowl SERPs? Click here to see PJ’s results.

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Marketers, by the very nature of their job function, must juggle numerous campaigns, a range of portfolios, multiple channels, and various corporate, political, and personnel issues—all simultaneously.

Like so many folks, I made a New Year’s resolution—to get organized, to get the clutter out of my head and into a system where I don’t have worry about it on a daily basis, but where it will pop up when the time is right for action. And I have discovered how to do it with Getting Things Done is a best-selling book by productivity guru David Allen.

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They say that “Imitation is the sincerest form of flattery.” Not if you are a Web site owner and you have a brand to protect, however!

I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for infringers to “View Source” and take whatever they like, without regard to copyright.

You can locate copyright infringers pretty easily with Copyscape if they’ve lifted some of your page copy. It’s much more difficult if they’ve limited their sticky fingers to just your design.

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How can you tell if your site adheres to SEO best practices? Lead Strategist with Netconcepts, PJ Fusco says you start by answering these 20 questions honestly. In an article for ClickZ, she starts out by asking if the keywords you are targeting relevant to your site content. After all, SEO best practice is all about embracing such essential elements like ensuring identical content is visible to both users and search engine spiders, and more. And when you’re done with answering those 20 questions, Pat goes on to advise…

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The best thing you can do to grow your search engine referrals this year is focus on producing great content says PJ Fusco, lead strategist with Netconcepts in this article for Click Z. After all “content is king” and it’s all about crowning that king by speaking to your audience in a language that appeals to them. And Pat advises that when writing articles for the web, short stories are better than novels.

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