Articles

Domaining and Subdomaining in the Local Space – Part 1

April 23rd, 2007

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Originally published in Search Engine Land

“The practices of domaining and subdomaining have steadily grown into increasingly hot topics in the local search marketing space for the past few years,” writes Chris Smith, lead GravityStream strategist for Netconcepts. In this engaging two-part article, Chris addresses the difference between domaining, or “domains mainly for their potential keyword value,” and subdomaining, which is the “practice of delivering sections of content on sites under third-level domain names.”

Whether you’re buying domains to rank well for keywords or are considering the purchase of a subdomain for your site, this article takes a closer look at the benefits (and drawbacks) of each and how these practices relate to search.

In Part One of this article, read about the practice of subdomaining here.

How to Market on YouTube

April 17th, 2007

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Originally published in MarketingProfs

Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come.

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SEO: Google Cracks Open Its Black Box

April 16th, 2007

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Originally published in Practical eCommerce

Wouldn’t it be great if Google offered insight into how your website stacks up against its super-secret algorithms? What ails your site when it comes to SEO and what could be done better? Google Webmaster Central does just that, by offering a plethora of diagnostic and statistical tools, advice, answers and peer support to SEOs and webmasters.

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SEO Site Analysis: Knowing the Score, Part 2

April 11th, 2007

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Originally published in ClickZ

In Part One of SEO Site Analysis: Knowing the Score, Patricia Fusco, lead strategist for Netconcepts, taught us how to benchmark our website’s overall quality using the tools that we have at our disposal.

For this segment, we are guided through a deeper process to help us understand how a user or a search engine spider navigates through our website. By awarding points for things as simple as navigation bars, to understanding how different templates might affect your site, Patricia teaches us the next level of understanding your website’s quality related to users and to search.

Read the article here, and enhance your ability to assess your website.

SEO Report Card: The Google Death Sentence

April 4th, 2007

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Originally published in Practical eCommerce

In this article Stephan Spencer, Founder and President of Netconcepts, reviews a website of a seasonal company offering tips to increase rankings and online marketing for organic search. Stephan writes, “Competing for organic search visibility during the holiday shopping season requires a ramp-up in online marketing â?? namely, link building and link baiting â?? many months in advance. It should start now, in fact.”

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How to Test Your SEO With Rigor

April 1st, 2007

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Originally published in Catalog Success

Search engine optimization (SEO) is an art as well as a science. As with any scientific discipline, it requires rigor. The results need to be reproducible, and you have to take an experimental approach — so not too many variables are changed at once. Otherwise, you wonâ??t be able to tell which changes were responsible for the results.

You can glean a lot about SEO best practices, latest trends and tactics from SEO blogs, forums and e-books. But it can be hard to separate the wheat from the chaff, to know with any degree of certainty that a claim will hold true. Thatâ??s where the testing of your SEO comes in. Prove what works and what doesnâ??t.

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Website Critique: Ward’s Scientific Site Review

April 1st, 2007

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Originally published in Multichannel Merchant

Ward’s appears to have done some search engine optimization (SEO), and it was a good start, but I discovered costly mistakes and much opportunity yet untapped. Currently its site is not present in the first five pages of Google for key terms such as â??lab equipmentâ?? and â??lab suppliesâ?? or for category names such as â??microscopesâ?? and â??chemicals.â??

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SEO Site Analysis: Knowing the Score, Part 1

March 28th, 2007

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Originally published in ClickZ

In this exciting four-part article, Patricia Fusco, lead strategist for Netconcepts, takes us on a journey into the world of objective, analytical site analysis. “Knowing the Score” teaches us how to look at a site from a high level perspective, showing us how to benchmark your website’s overall quality by using the tools that are available to you.

Read the article here, and learn how to easily “score” your website so you can make better decisions.

SEO: The Duplicate Content Penalty

March 20th, 2007

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Originally published in Practical eCommerce

The question of Google’s supposed “duplicate content penalty” seems to be on everybody’s mind these days. This issue is particularly relevant for dynamic ecommerce websites, as they often have multiple URLs that lead to the same product content (or nearly the same, with only a variation in the product’s color or size).

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From Good to Great Content

March 14th, 2007

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Originally published in ClickZ

“In SEO, what’s the difference between good content and great content?” states P J Fusco, lead strategist with Netconcepts. Both are a win win right? Wrong. Good content makes your site visible to search engines, but the inspiration ends there. Search engines love good content — but Users love Great content. Great content engages the visitor to read further, subscribe, purchase, etc. Creating great content does not come easy.

However here are a few tips and tricks to put you on the right path to increased visitor conversion… 24roids.com