Marsha, Marsha, Marsha…. Rankings, Rankings, Rankings
If you really want to measure the effectiveness of your SEO campaign, stop obsessing about rankings.
Search engine rankings remain a ‘nice’ diagnostic tool and should be tracked as a metric, but rankings are not the most telling measure of SEO success.
Rankings Can Be Different for Each Searcher and the giant success or dismal failure that a particular ecommerce merchant perceives may be isolated to his or her search results. Truly understanding the search factors for your site is one of the most effective ways of helping your team focus on the measures that really matter, and halting obsessive rank checking.
Which factors influence the search results for individual users….Read more.
Ever sigh to yourself, “There just aren’t enough hours in the day!”? Well you’re not alone. Most of us are overloaded and under-resourced. But it doesn’t have to be that way. And managing your time more efficiently isn’t the answer. Read on to learn the secrets of stress-free productivity…
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In this article on Multichannel Merchant, Netconcepts founder and President Stephan Spencer sits down with Amy Africa to review Old Pueblo Traders, an eCommerce clothing site. Stephan’s contribution discusses key concepts in SEO like this one:
In my brief tour of Oldpueblotraders.com, I found plenty of opportunities for major traffic gains through search engine optimization. The first one became immediately obvious as I was loading the home page. Directing my Web browser to load http://www.oldpueblotraders.com/, I was immediately redirected to http://www.oldpueblotraders.com/pagebuilder/.
Unfortunately, the type of redirect used was a temporary one (302) instead of a permanent one (301). I discovered this through the use of a server header checker (http://www.webrankinfo.com/english/tools/server-header.php) A 301 redirect passes PageRank and link popularity to the destination URL, whereas a 302 redirect does not. Luckily, this is an easy thing to fix.
For more about this eCommerce website audit, visit the original article on Multichannel Merchant here.
How current is your SEO Toolbox? Do you have all the tools needed to research, analyze & diagnose the SEO issues for your website? Are you reading the most useful blogs? How well organized are the RSS feeds you subscribe to? Are you using webmaster tools to gain an inside view to how the search engines see your website? In this article Netconcepts Director of Search, P.J. Fusco shares a few of her favorite goodies in her SEO Toolbox:
…updating and refreshing your SEO toolbox requires a continual flow of information to keep up with the job’s demands. Keeping your SEO toolbox well organized and current has never been more challenging.
Read the full SEO Toolbox article at ClickZ.
A SEO review of this site and the Best Practices in use, as well as opportunities for new optimization. Analyst Jeff Muendel of Netconcepts goes through the site with a fine tooth comb. Learn from his findings on how to analyze your ecommerce website and tweak it in time for holiday traffic.
If Little Pixie Gifts has an SEO weak point, it is in the URLs. As search engines spider the URL addresses along with title tags and page content, each URL should reflect the keyword theme of the page. Instead, Little Pixie Gifts has URLs like http://www.littlepixiegifts.com.au/cart.php?target=category&category_id=62. While such a URL doesnâ??t necessarily hurt things from a search engine perspective, it certainly doesnâ??t help.
To read the full article, visit Practical Ecommerce.
Is the use of rich media and new web technologies such as AJAX hiding your retail website from search engine spiders? Has your company shifted efforts away from natural search optimization to opt for the coolest, new applications to enhance the user experience? In this article for ClickZ, P.J. Fusco, director of natural search for Netconcepts discusses the importance of maintaining a natural search marketing strategy.
With rich media in plan, dynamic Web site constructs in motion, and competing forces all around, putting together a natural search strategy has many complex components. Just as a wetland must work in harmony with the environment to produce desired results, so too must an online organization provide resources for understanding natural search, lest the spiders get bogged down by the muck.
For more about this topic, visit the full article on ClickZ.