Articles and Web Marketing

Stop, Thief! How to Protect Your Site from Copyright Infringement

January 23rd, 2007

Originally published in MarketingProfs

They say that “Imitation is the sincerest form of flattery.” Not if you are a Web site owner and you have a brand to protect, however!

I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for infringers to “View Source” and take whatever they like, without regard to copyright.

You can locate copyright infringers pretty easily with Copyscape if they’ve lifted some of your page copy. It’s much more difficult if they’ve limited their sticky fingers to just your design.

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Killer Content

July 1st, 2005

by Stephan Spencer

Originally published in Unlimited

In real estate, it’s “location, location, location”. In web marketing, it’s “content, content, content”. Your web content is the single most important factor for your website’s success

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Thought Leaders on Marketing Blogs - Part 2

May 24th, 2005

by Stephan Spencer

Originally published in MarketingProfs

Experts reveal their top most effective blogging tactics and talk about what business bloggers must do to be an accepted member of the blogosphere.

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Thought Leaders on Marketing Blogs - Part 1

May 17th, 2005

by Stephan Spencer

Originally published in MarketingProfs

How do you make a solid business case for blogging for marketing? What about managing upper management’s expectations on the outcome? Should you hire a professional blogger to write your company blog?

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Move over Blogs: Here come Podcasts

March 22nd, 2005

by Stephan Spencer

Originally published in MarketingProfs

Think what audio books on tape did for the road warrior—turning our cars and airplane seats into mobile universities. Podcasting has the same capacity to change the way we learn and take in new information.

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The Internet Marketing Plan

January 1st, 2004

by Stephan Spencer

It never ceases to amaze me how few companies have a suitable marketing plan, let alone one that is actively maintained. Many companies operate under the myth that their overall marketing plan can simply include an online component. The Internet however, is not just another channel. It offers an entirely new way of doing business. It deserves - and necessitates - a separate, in-depth marketing plan.

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