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Articles and Web Marketing and Business-Blogging

Thought Leaders on Marketing Blogs - Part 2

May 24th, 2005

by Stephan Spencer

Originally published in MarketingProfs

Experts reveal their top most effective blogging tactics and talk about what business bloggers must do to be an accepted member of the blogosphere.

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Thought Leaders on Marketing Blogs - Part 1

May 17th, 2005

by Stephan Spencer

Originally published in MarketingProfs

How do you make a solid business case for blogging for marketing? What about managing upper management’s expectations on the outcome? Should you hire a professional blogger to write your company blog?

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Move over Blogs: Here come Podcasts

March 22nd, 2005

by Stephan Spencer

Originally published in MarketingProfs

Think what audio books on tape did for the road warrior—turning our cars and airplane seats into mobile universities. Podcasting has the same capacity to change the way we learn and take in new information.

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