A lot is at stake here for Web marketers. Whether you are knowledgeable about search engine marketing or just an observer at this point, you need to follow this development. Your search rankings – free and paid – in all the major search engines are important marketing assets.
Continue reading »Microsoft’s new MSN Search is poised to take some of Google’s market share. That’s good news for marketers, if you know how to optimize for MSN Search. Happily, it doesn’t appear to be difficult. The tried-and-true optimization tactics appear to work quite well.
Continue reading »Partially indexed, poorly ranked, penalized and possibly banned: such is the unpleasant fate of a Web site that’s not duly optimized for the search engines.
Continue reading »Many consider search engine optimization (SEO) – the process of enhancing your Web site’s visibility in the search engines through ways other than paid search ads – a sort of black box. But once the essential features of a search-engine-optimal Web site are laid out in a concise list, SEO is not nearly as mystifying.
Continue reading »Google and Yahoo! have become much more aggressive in their crawling behavior, going deeper into dynamic, database-driven websites than ever before. A closer look, however, reveals that some bad news is mixed in with the good…
Continue reading »What are some of the tools to measure the success of SEO? How do you get Googlebot to crawl your site more often? And answers to more questions follow!
Continue reading »How do you know if your site is search-engine friendly? What is the best way to find out the number of people searching for a specific keyword? And 48 other questions answered here…
Continue reading »A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your arch-rivals’ tactics and join them at the top of the search results heap.
Continue reading »Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design – rather than as an afterthought.
Continue reading »If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.
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