Effective search engine optimization (SEO) starts with keyword research. If you chase after the wrong keywords, your search engine optimization efforts will be a waste of time.
Continue reading »Effective search engine optimization (SEO) starts with keyword research. If you chase after the wrong keywords, your search engine optimization efforts will be a waste of time.
Continue reading »Links are the currency of the Web, so it is important to have a plan in place to improve the number and quality of the links to your site from the outside.
Continue reading »Blogging is one of the hottest trends on the net. A blog (short for “web log”) is a web-based diary where the author can ruminate on whatever strikes his or her fancy. The blogger may share photos, poetry, political views, gossip, industry trends, business advice, or the latest on their personal life. By definition, blogs are organized in reverse chronological order. Many are updated daily. They can have one or multiple authors, such as a community blog.
Continue reading »The major search engines – Google, in particular – seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because …
Continue reading »Recreational Equipment Inc., a multichannel retailer of outdoors gear and clothing with more than 70 retail stores and revenue of nearly $1 billion a year, recognized the importance of search engine optimization early on.
Executives understood that they could gain significant traffic to the site at www.rei.com and sales from natural search if product pages were more visible and ranked better in search engines.
Continue reading »Google’s new Google Sitemaps service, a free inclusion service, is a step in the right direction, but there are two quite major problems with Google’s approach.
Continue reading »It’s critical that you as a legitimate marketer dissociate yourself from the rising tide of spam – not just in the inbox but in the search engines as well.
Continue reading »Where is SEO heading? What are the trends and new opportunities? And what are the real issues facing the industry?
A panel of 12 experts predict…
The competition is heating up as companies awaken to a universe of marketing opportunities – providing their customers can find them, that is!
Continue reading »With Microsoft throwing its hat into the ring alongside Google and Yahoo!, consumers as well as search marketers have more choices. This side-by-side comparison of the top three search engines looks at essential stats, tolerance levels for “worst practices” and more…
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