Articles and Email Marketing

NZ Anti-Spam Act – Steps To Ensure Compliance

July 26th, 2007

The ‘Unsolicited Electronic Messages Act 2007’ comes into effect on 5th September 07. The search and online marketing team at Netconcepts would like to arm you with information to ensure your business complies with this new law.

As an email marketer you are responsible to ensure that any ‘electronic messages’ sent are not considered spam. According to the act, failure to comply could mean a fine of up to $500,000 plus additional compensation and damages costs!

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Don’t Design - or Redesign - Your E-Mail Without Reading This

October 2nd, 2006

by Stephan Spencer

Originally published in DM News

So many designers of e-mail campaigns make the fatal mistake of designing the e-mail to be viewed in its entirety. E-mail doesn’t work like that. E-mail is scrolled through and in very small windows.

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Thought Leaders Commune on Email Marketing - Part 2

August 30th, 2005

by Stephan Spencer

Originally published in MarketingProfs

Spam filters tend to be the bane of the email marketer’s existence. Getting past them is a serious challenge, and it is becoming increasingly harder. How can an email marketer consistently bypass those spam filters?

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Thought Leaders Commune on Email Marketing - Part 1

August 23rd, 2005

by Stephan Spencer

Originally published in MarketingProfs

Left to its own devices, email marketing is unlikely to survive. However, if email marketers take responsibility for developing great strategy and execution, we are likely to bring on its evolution.

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Watch Your Language!

November 1st, 2004

by Stephan Spencer

Originally published in Catalog Age

When it comes to breaking through to your customers’ email inbox, it’s getting to be less about what you say and more about how you say it. The spam net that i.merchants must circumvent is getting ever more sophisticated and, dare we say, overzealous. In fact, recent surveys indicate that more than one-third of permission emails that consumers want to receive from trusted sources are being blocked by email filters and corporate firewalls.

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Permission Marketing

January 1st, 2004

by Stephan Spencer

Building a trusting relationship with your Web site visitors starts with the common sense approach known as “permission marketing.” The idea behind permission marketing is to get the customer or prospect to volunteer to receive your email newsletters and special offers. This is also known as opt-in. These “hand-raisers” are a lot more likely to not only tolerate receiving your emails, but also to respond favorably to them.

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Will California’s Spam Law Kill Your Email Marketing?

October 28th, 2003

by Brian Klais

Originally published in MarketingProfs

Spam bills are passing because constituents are pushing legislators for a resolution to their inbox deluge. They want their inboxes reserved for conversations with people they know, not solicitations from people they don’t. Email is NOT direct mail. Traditional direct mail in the online world IS spam. Read on to learn how to prepare to play the new game.

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Beware the Spam Catchers

August 1st, 2003

by Stephan Spencer

Originally published in Unlimited

Every day, scores of legitimate emails get blocked by email filters and corporate firewalls. In fact, market intelligence company RoperASW estimates 38% of permission-based emails are wrongly blocked by filters and firewalls. Your all-important email campaigns and newsletters, and even personal correspondence, may be getting blocked too.

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Contagious Communications

September 1st, 2002

by Stephan Spencer

Originally published in Unlimited

Ever wondered how late entrant Google overtook its entrenched competitors to become the most popular search engine on the planet? Or how a small upstart called Hotmail became the leader in web-based email and was then purchased by Microsoft for a cool $US400 million?

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Spam, Spam, Not Spam

June 1st, 2002

by Stephan Spencer

Originally published in Unlimited

Email can be your company’s secret weapon, or it can end up biting you in the backside if it’s seen as junk email or spam. It all depends on the execution. So says Debbie Mayo-Smith…

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