You have to crawl before you can run says P J Fusco, lead strategist with Netconcepts who highlights that before creating keyword-targeted content, you must make that additional content manageable. “Before we can direct the search engine spiders toward prominent content, we must have the ability to create natural hierarchy for page content,” she says. PJ goes on to highlight inhibitors and disrupters to this natural flow in this article for ClickZ.
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