The success of your beautiful new website depends on your team having the knowledge they need to maintain your web presence in a search optimal way. At the completion and as part of delivery of our audits, Netconcepts provides comprehensive, educational audit training so that your team knows how to ensure the search engines understand your content and give it the visibility it deserves.
Our educational audit presentations are customized to your unique situation and delivered by our experienced SEO team who will illustrate how to apply SEO and usability best practices to your website through copywriting, merchandizing, design, HTML, architecture and more.
Designed to build enterprise-wide acceptance and understanding of natural search and usability, our advanced training workshops give insight into both the value of search visibility and how to achieve it. This translates into less implementation resistance, and helps to ensure future site changes comply with SEO best practices.
Audit Training Full-Day Workshop
- for web development and marketing teams
Gain an overview of technical optimization, including the three essential steps to natural search optimization, SEO best and worst practices, page elements, search engine friendly architecture, URL rewrites, web standards, CSS optimization, styles, and Web 2.0 functionality.
Advanced onsite training workshops are also offered within four months of completion of an audit.
Content Optimization Half-Day Workshop (with 3 follow-up one-hour sessions)
- for Merchandising and Brand Managers
Learn all about on- and off-page factors, keyword strategy and research, analytical tools, understanding your audience, copy writing, keyword prominence and density, content optimization rules, tracking and measuring, and reporting.
Link Building Full-Day Workshop
- for PR and Marketing Managers
Learn how to gain valuable online PR through good links, understanding the blogosphere, anchor text, link neighborhoods, keyword ranking analysis, strategy and tactics, tracking and measuring, and reporting.
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