RSS offers a direct channel to your customers in a way that bypasses spam filters. RSS also provides a way to syndicate your content on to other people’s websites.
Whether you have an e-commerce site or a marketing site, RSS should be part of your website’s offerings. If it is an e-commerce site, you could offer feeds of best sellers, clearance items, new in stock items, coupons and discounts, and much more.
RSS feeds aren’t just for blogs. Anything you want to deliver in an email you can and should consider delivering through RSS as well.
Netconcepts can help you with your RSS marketing strategy and with the initial implementation, feed delivery and tracking. And our QuantumFeed technology provides an easy solution for generating RSS feeds from your site content and then tracking and reporting on subscribers and their usage of your feeds.
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