Protecting trademarks and trade names

September 26th, 2006

by Stephan Spencer

Q: When using your company name in your title tag, how can you avoid having something like a pornographic site also including that so that customers get porno sites in their search results?

A: Although you can’t prevent others from incorporating your trademarks and trade names into their sites, you can take legal action and compel them to stop. Monitor your company name and trademarks as keywords in the search results with a Google Alert (http://www.google.com/alerts), so you’ll be notified when new sites show up in the top results. Then, if they are using your trademarks illegally, notify your attorney. A more likely threat is “Google bombing,” where sites link to an alternate site other than yours and use your company name in the link text.

Spread the word: delicious this:Protecting trademarks and trade names digg this:Protecting trademarks and trade names spurl this:Protecting trademarks and trade names furl this:Protecting trademarks and trade names reddit this:Protecting trademarks and trade names Add to Y!:Protecting trademarks and trade names


Disclaimer: The information we offer here is not intended to answer all your SEO issues. The art of search engine optimization is complex and wide-ranging. Done well, it will boost your rankings and get you noticed. For more information, contact us now.

Leave a comment