Oodles more on Google, thanks to NZ’s Netconcepts

April 20th, 2004

Originally published in New Zealand Herald

Carrying 17,000 tool and equipment products for the DIY enthusiast and professional tradespeople, Northern Tool could only find 50 of its products on Google. The lack of search engine visibility was costing the company between US$100,000 and US$250,000 in lost sales.

Using SEO, Netconcepts has given the company a boost in its search rankings on Google.