Technology changing the face of retailing

July 25th, 2006

Originally published in New Zealand Herald

This article from the IT section of the Herald highlights five technology trends that are changing the face of retailing. Our own Stephan Spencer weighs in with his thoughts on where things are heading…

Stephan Spencer, founder of internet consultancy Netconcepts, says improving broadband uptake is making the online shopping experience richer because e-shoppers can view detailed displays of products.

The rise of “social media”, especially blogging, has made and destroyed products. Manufacturers of niche items have found themselves propelled into the mainstream and inundated by orders as a result of a well-read blogger endorsing their product.

On the other hand large companies have suffered when blogs and websites have trashed their products.

Spencer says the best retailers are those that successfully integrate their real-world stores with their internet presence.