DM News

DM News is the leading trade publication for direct, database and Internet marketers. It is both in print and online.

This total site revamp included user interface, look and feel, database, back-end programming, with SEO built in. The archives, with articles numbering over 25,000, is now completely open whereas previously it was restricted. Deep links to old articles have been maintained through 301 redirects.

The new site boasts a number of Web 2.0 features, including comments, trackbacks and RSS feeds. There isn’t just one main RSS feed, but every category has an RSS feed. A blog, also developed by Netconcepts, offers more informal views from DM News staffers and contributors (including this glowing testimonial of Netconcepts’ efforts by DM News’ founder Adrian Countenay).

The sophisticated content management system (CMS) that powers the site was custom-built by Netconcepts and specifically tailored to magazine publishers.

[ database | client admin cms | SEO ]

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