The Criteria Matrix
The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group.
Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.
| WEIGHT | CRITERIA |
| 0-20 | Appeals to target audience? |
| 0-10 | Downloads fast? |
| 0-15 | Works in all browsers? |
| 0-20 | Works on low-end systems? |
| 0-20 | Generates interest in the company’s products/services? |
| 0-10 | Informative? |
| 0-10 | Ease of navigation |
| 0-15 | Encourages exploration? |
| 0-15 | Conveys the proper brand positioning and theme? |
| 0-10 | Easy to contact the company electronically? |
Spread the word: 
[…] The creative spec is an extension of the creative brief, and it fleshes out the site structure, navigation, and several mock-ups (storyboards) of the home page and a secondary page. Choose the winning mock-up using a “criteria matrix”. […]
by Writing an Effective Creative Brief, Functional Spec, Technical Specification — February 8, 2008 @ 5:16 pm