The Criteria Matrix
The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group.
Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.
|0-20||Appeals to target audience?|
|0-15||Works in all browsers?|
|0-20||Works on low-end systems?|
|0-20||Generates interest in the company’s products/services?|
|0-10||Ease of navigation|
|0-15||Conveys the proper brand positioning and theme?|
|0-10||Easy to contact the company electronically?|