If you really want to measure the effectiveness of your SEO campaign, stop obsessing about rankings.

Search engine rankings remain a ‘nice’ diagnostic tool and should be tracked as a metric, but rankings are not the most telling measure of SEO success.

Rankings Can Be Different for Each Searcher and the giant success or dismal failure that a particular ecommerce merchant perceives may be isolated to his or her search results. Truly understanding the search factors for your site is one of the most effective ways of helping your team focus on the measures that really matter, and halting obsessive rank checking.

Which factors influence the search results for individual users….Read more.