Search Engine Optimizing Your Website: From Soup to Nuts

October 22nd, 2008

Panelist:

Whether you are a seasoned marketer new to SEO, or a savvy search marketer wanting to ensure you arenâ??t overlooking anything, this session is for you. Weâ??ll run through all the different requirements for a website that will ensure SEO successâ??from crafting content and code for search engines to essential tools and methodologies. Wouldn’t it be great if you could enlighten your designers, copywriters, programmers and marketers on being more effective at doing their jobs in a search engine optimal way? Now you can. Whether you have a dynamic site or a static one, lots of content or just a little, Web 2.0 technologies or Web 1.0 brochureware, a big brand or an unknown startup, you’ll need this SEO knowledge. Youâ??ll walk away with, best practices for “on-page” SEOâ??from URLs to HTML to content to site architecture, a bevy of toolsâ??many of them free, techniques for making Web 2.0 and “rich media” content search engine friendly, and ways to circumvent the SEO roadblocks common in Content Management Systems.

Speakers:
Stephan Spencer, Founder & President, Netconcepts
Mark Kaufman, Association Vice President-CNET Findability, CNET