With SEO, strategy is important, but tactics are where the rubber meets the road. SEO is like microsurgery: you should only attempt it if you’re equipped with the proper techniques and tools. The devil really is in the details. A missed redirect, a misconfigured server directive, the lack of a critical tool, the wrong keywords in the wrong place or in the wrong order, and your rankings can tank. Learn how to herd the bots, track and measure the right things, identify and acquire the most valuable links, direct the flow of PageRank for maximum benefit, tune your templates and URLs, and more. Get ready, you’re going to be drinking from the firehose!
Speakers:
Stephan Spencer, Founder & President, Netconcepts
Ken Jurina, Founder and President, Epiar
Ian McAnerin, Founder and CEO, McAnerin International
Jenny Schlueter, Global Online Search Manager, Dell
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[…] Natural Search Tactics for the Retailer and So You Think Your Site Can Dance? SEO vs. Branding and Conversion with Stephan Spencer, and 24+ Specific Things You Can Do To Make More Money Next Week with Brian Klais at Shop.org Annnual Summit with Stephan Spencer (September 16th, 2008) […]
by Netconcepts on the Speaking Circuit — August 25, 2008 @ 5:00 pm