More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense

August 18th, 2008

Panelist:

This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. We’ll discuss the “long tail approach” from a tactical standpoint, including strategies that fit the users of this emerging market, as well as examples of why this works in terms of increasing sales.

Highlights of the presentation include:

  • Keywords: Capturing consumers with tail
  • The power of secondary search engines
  • Case study examples of the concept “in action”

Moderator:
David Szetela, CEO, Clix Marketing

Speakers:
Mary Bowling, Senior SEO, Blizzard Internet Marketing, Inc.
Brock Purpura, CEO, Etology
Aaron Shear, Partner, Boost Search Marketing
Stephan Spencer, Founder & President, Netconcepts, LLC