Organic Search Is All About the Links

June 22nd, 2007

Seminar by

Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.

You will learn:

  • Google’s PageRank scores: red herring or useful metric?
  • What makes a link valuable or not
  • Creative strategies for building link-worthy content
  • What works when approaching webmasters with link requests
  • Pitfalls to avoid if buying or bartering links

Speakers:
Stephan Spencer, Founder and President, Netconcepts