Get Optimal Results from Your Organic and PPC Campaigns

May 21st, 2007


Don’t miss this important session that will review what you should be doing to attract and convert more prospects through your organic and pay-per-click search campaigns. Topics to be discussed include…

  • How leading merchants capture the elusive “Long Tail”
  • Brand building with unbranded keywords
  • Low-cost, high-impact NSO (Natural Search Optimization) testing strategies
  • Adding Web 2.0 to your SEO toolkit
  • Engine differences – what matters today?
  • Managing NSO yield and setting expectations
  • How to apply DM best practices to PPC Search
  • Profit Maximizing Strategies in Volatile Bid Marketplaces
  • Creative and Landing Page Testing Strategies
  • Dealing with engine differences
  • Outsmarting your Competition
  • Budgeting and Budget Allocation

Brian Klais, Vice President, Search Strategy, Netconcepts
Kevin Lee, Chairman and Co-Founder,