Don’t miss this important session that will review what you should be doing to attract and convert more prospects through your organic and pay-per-click search campaigns. Topics to be discussed include…
- How leading merchants capture the elusive “Long Tail”
- Brand building with unbranded keywords
- Low-cost, high-impact NSO (Natural Search Optimization) testing strategies
- Adding Web 2.0 to your SEO toolkit
- Engine differences - what matters today?
- Managing NSO yield and setting expectations
- How to apply DM best practices to PPC Search
- Profit Maximizing Strategies in Volatile Bid Marketplaces
- Creative and Landing Page Testing Strategies
- Dealing with engine differences
- Outsmarting your Competition
- Budgeting and Budget Allocation
Speakers:
Brian Klais, Vice President, Search Strategy, Netconcepts
Kevin Lee, Chairman and Co-Founder, Did-it.com
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