Get Optimal Results from Your Organic and PPC Campaigns

May 21st, 2007

Panelist:

Don’t miss this important session that will review what you should be doing to attract and convert more prospects through your organic and pay-per-click search campaigns. Topics to be discussed include…

  • How leading merchants capture the elusive “Long Tail”
  • Brand building with unbranded keywords
  • Low-cost, high-impact NSO (Natural Search Optimization) testing strategies
  • Adding Web 2.0 to your SEO toolkit
  • Engine differences – what matters today?
  • Managing NSO yield and setting expectations
  • How to apply DM best practices to PPC Search
  • Profit Maximizing Strategies in Volatile Bid Marketplaces
  • Creative and Landing Page Testing Strategies
  • Dealing with engine differences
  • Outsmarting your Competition
  • Budgeting and Budget Allocation

Speakers:
Brian Klais, Vice President, Search Strategy, Netconcepts
Kevin Lee, Chairman and Co-Founder, Did-it.com