It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?
This session will provide a critical overview of…
- Search engine market share
- Eye tracking studies and searcher behavior
- Trends
- Imminent innovations
- Keyword research tools
- and much more
Speaker:
Stephan Spencer, Founder and President, Netconcepts
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