Managing a local or mobile search marketing campaign can be a challenge, as there are dozens providers each targeting different potential audiences. How do you choose partners? How do you allocate resources for maximum impact? This session explores the tactical demands of running a successful local/mobile search marketing campaign.
Moderator:
Chris Sherman, Executive Editor, Search Engine Land
Speakers:
Paul Bruemmer, Director Search Marketing, Red Door Interactive
Jenny Halasz, SEO Manager, Acronym Media
Chris Silver Smith, Lead Strategist, Netconcepts
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