Advanced Search Tactics: Part Art, Part Science

September 18th, 2007

Seminar by

Get the SEO Secrets Most Agencies Won’t Reveal

This session isn’t about SEO fundamentals. You won’t learn why links are important for rankings; you won’t learn how to justify SEO to your boss. What you will learn is how to take your search engine optimization skillset to the next level, even if you’re already a savvy search marketer. SEO expert Stephan Spencer opens up his toolkit to share insightful information that demonstrates each tool in action using audience members’ sites. After about 40 minutes of revealing top-secret SEO tactics, the session transforms into a discussion with the panelists about how SEO science and art can be used by small and large retailers alike. Elaine and Steve represent both ends of the online retail spectrum: sexy and sciency.

  • Stephan Spencer, Founder and President, Netconcepts
  • Elaine Wu, Manager, Internet Marketing, Victoria’s Secret
  • Steve Spangler, Founder and CEO, Steve Spangler Science