Optimizing an ecommerce Web site for natural search rankings and sales traditionally meant fighting major political battles and investing hundreds of hours to significantly alter the Web site’s architecture, content, layout, coding and more - without clear ROI or results. In this session, we will outline a friendlier approach known as “proxy optimization” where changes can be made to a proxy of the Web site, and then migrated to the native site once proven in the marketplace. Hear case study results from top 100 retailers. This session will:
- Show an optimization approach that can better predict the effort required to optimize your site for target keywords
- Share lessons learned from top retailers in their usage of proxy optimization
- Explain ethical considerations in configuring an optimization proxy for maximum results
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