Search Engine Marketing (SEM)

April 2nd, 2006


Explore both strategic and tactical aspects of SEM to prepare you to make the right decisions regarding budget and objectives. Learn how to identify placement on valid search phrases, see if your site is optimized as best it can be, improve your web site popularity and what to expect from your web master.

Scott Crumpton, White Stone Marketing, Kihei, HI
Lisa Kolb, Acorn Internet Services, Colorado Springs, CO
George Newman, Third Millennium Marketing, West Hartford, CT
Stephan Spencer, Netconcepts, Madison, WI
Dr. Bill Carroll, School of Hotel Administration, Cornell University, Ithaca, NY (moderator)