- SEM campaign optimisation – what is it, and what are the benefits?
- What services and tools are available to manage the process (ie. bid management).
- Tips from the experts – practical techniques used by the professionals to interpret and improve performance
PANEL DEBATE-
Moderated by Stephan M. Spencer – President, Netconcepts
Kate Vale – Head of Advertising & Sales, Google
Jon Ostler – Technical Director, First Rate