- SEM campaign optimisation - what is it, and what are the benefits?
- What services and tools are available to manage the process (ie. bid management).
- Tips from the experts - practical techniques used by the professionals to interpret and improve performance
PANEL DEBATE-
Moderated by Stephan M. Spencer - President, Netconcepts
Kate Vale - Head of Advertising & Sales, Google
Jon Ostler - Technical Director, First Rate
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