Traditional Vehicle, New Channel – Internet Word of Mouth Marketing

March 30th, 2005

Seminar by

  • Where consumers gather and messages propagate: personal emails, discussion forums, chat rooms, blogs, RSS feeds, wikis and search engines.
  • How to harness “word of mouse” to enhance existing relationship marketing programmes and your brand.
  • Tips for facilitating the spread of viral messages about your brand.
  • Who are the “sneezers” who will spread your viral message?
  • Handling input and feedback from your consumers, the public, the media and analysts.
  • Success stories and flops: what’s worked and what hasn’t.
  • How can Internet word of mouth enhance existing relationship marketing programmes and your brand?