- The benefit of the internet to your circulation/audience development efforts, and how important it is to your company
- How to use email to renew or acquire new subscribers
- E-mail tests – what’s working, what’s not working
- Search engine marketing – what are you using and how is it working
- Banner ads – are they working, what have you changed, where do you have them
- How has can spam effected your subscription efforts? How has it effected your list rental activities? How has it effected your use of outside lists for subscription promotion?
- Web agents – are they still working?
- Blogs – are they a source of names? How can we get subscription information onto a blog?
- Email files – do you have separate files for circulation, web casts, eNL, or a combined database for all? Advantages and disadvantages for each.
Gloria Adams, Pennwell – Moderator
Laura Wilson, NEJM – Panelist
Sean Fulton, GCN Publishing – Panelist
Brian Klais, Netconcepts – Panelist