Big Sites. Big Search Problems – For Advanced Search Engine Marketers

May 3rd, 2004

Panelist:

Have you been told that your catalog site is “search engine unfriendly,” and you need savvy ways to gain search exposure? Are your catalog pages not appearing in the search engines, and you don’t know why?

At this session, industry thought leaders (including our VP of eBusiness, Brian Klais) will examine your challenges and provide actionable tips. You’ll learn how you can leverage the latest search services like trusted feed and contextual advertising, and how to plan strategies for common site challenges.

Whether you manage a B-to-B or B-to-C catalog site, you’ll discover proven ways to increase your ROI and gain improved search positions.

Moderator:
Heather Lloyd-Martin, President & CEO, SuccessWorks Search Marketing Solutions
Panelists:
Dennis Buchheim, General Manager, Search Marketing Solutions, Inktomi, a Yahoo! Company
Kevin Lee, CEO, Did-it.com
Brian Klais, Vice President – eBusiness, Netconcepts