Inboxes are quickly becoming a new wasteland, filled with unsolicited, impersonal, useless, and often offensive messages. As a result, consumers have had to find new ways of coping with the suspicious deluge. Alias addresses and spam filters have become standard defense-mechanisms, while the definition of spam has evolved beyond not having permission, to not delivering relevance.
Yet many marketers continue to treat email as a “cheap” contact strategy for chest pounding and mass promotions. Rather than building trust, this impersonal carpet-bomb approach erodes hard-earned trust by branding the company as a “spammer” more interested in economies of scale than deepening relationships.
So what does it take to compete - and win - in this hostile environment? Join Stephan Spencer, founder of Netconcepts (parent company of GravityMail) for an information packed presentation.
You’ll learn:
- Relationship strategies to access the elusive “circle of trust”
- Essential techniques of effective campaigns/newsletters
- How Web usability and direct marketing principles combine
- Metrics for gauging success
- How to audit campaigns against best practices
- Case study examples. Plus some real stinkers
Who should attend:
Marketing Executives and Directors, Internet Marketing Managers, and others interested in learning the essentials of successful email marketing.
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