Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming

March 26th, 2001

Seminar by

One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:

  • Email marketing
  • Viral marketing
  • Link building
  • Search engine optimization
  • Pay-for-performance advertising (i.e. an affiliate program)
  • Content distribution