Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security. This interactive workshop will give you hands-on experience with:
- Where and how to begin he evaluation process
- What to audit and how often
- Tools and resources to use in creating a web site
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs
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