Whether you have an established website or you’re just beginning
to think about one, this in-depth workshop will help you meet the new millennium head-on — with objectives, strategies, tactics, and measurable results, all in hand. This seminar will introduce you to powerful and effective tips, tools, and techniques for planning and executing an effective internet presence.
Specifically, you will learn:
- “Insider” information about other companies’ online successes, failures, and lessons learned
- Unique internet marketing strategies and tactics, applied to your individual needs and situation
- Brainstorming techniques and hands-on exercises that will identify new opportunities
- How to identify and benchmark (creatively imitate) innovative marketing on the web
- How to apply strategic planning, project management,
one-to-one marketing, frequency marketing, and customer service to your online efforts - How to incorporate other aspects of the internet besides the web, such as email and newsgroups, into your internet strategy
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