Is your web site proliferating into something you didn’t anticipate or plan for (what one might call “viral growth”)?
Are the concepts of a critical path, the triple constraints, a Gantt chart, or statistical methods for estimating resource requirements foreign to you? The answer is probably yes, unless you’re a career project manager. But as Internet marketers, we have become Web site project managers, whether we like it or not. We must adapt, or risk extinction. And the projects we manage are quickly mushrooming. This not-too-technical session is jam-packed with essential tools, tips, and techniques for effectively managing any Internet project, whether it encompasses content, community, commerce, or all of the above.
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