Turning Content, Consumers, and Competitors into Competitive Advantage

September 23rd, 1998

Seminar by

Birdseye strives to find new and innovative ways to help consumers plan tonight’s dinner (our primary marketing objective). To this end, we’ve taken some common online marketing strategies — content aggregation, virtual communities, and personalization — and applied them in rather unconventional (and, we’re happy to say, successful) ways.

We’ll discuss how we:

  • aggregate content through our Worldwide Recipe Search Engine
  • personalize content through our Personal Recipe Box and Personal Shopping List
  • create virtual communities through our Recipe Exchange and newsgroups